Acumed Refresh
I was asked to design a new website, but I knew a simple design update wouldn’t accomplish our objectives. So I proposed a rebrand, got leadership aligned, and then led the initiative. Starting with qualitative research in 5 key markets, we mapped the purchase ecosystem and built a brand framework. With this foundation in place I then designed the website. It launched with 500+ pages, localized for 15 markets–it was a complex site that made a huge splash globally. And, within 1 year of launch company earnings increased by 23%.
Sales & Marketing Matetials
This brand refresh touched every artifact in the company from ads to apps, to printed materials. Not only did we update the logo, colors, and fonts, we developed a product image style that moved us away from saw bone photography to 3D renders.
Video Production
In addition to a total asset overhaul, we produced a series of corporate videos to humanize the company for target buyers and prospective sales groups. Working closely with our director and his crew, I managed end-to-end production for these videos, from storyboard to post.
Project Partners & Acknowledgements:
A huge shout out Liquid Agency for ID design, to Infuse Medical for their 3D “Skelly” renderings, Porter Panther for their above and beyond videography partnership, and Open Sourcery for Drupal development.