Clinicient: Rebrand
As Head of Brand Marketing for Clinicient, a healthcare SaaS company, I led (and often executed) a brand overhaul. Which began with customer research and journey mapping. From there I was able to deliver an insight-driven GTM strategy, brand architecture, guidelines, collateral, and a new website.
Brand Architecture & Guidelines Development
Using data to guide strategy, I developed a comprehensive brand platform including personas, position, pitch, mission, messaging, and visual guidelines. In addition to architectural work, I crafted a robust set of launch collateral. Designing everything from swag to templates for PowerPoint, Word, PandaDoc, Loopio, and Hubspot–this launch revitalized every touchpoint in the company.
Website Design
Developed in 3 months, this website was designed to reinforce brand positioning by delivering complex information in a simple way. In addition to leading this project, I executed against the following:
- Agency Management
- Architecture & Integrations Strategy
- Brand & SEO Copywriting
- Design Direction & Image Curation
Asset Creation
In addition to setting brand strategy for Clinciient, I also got to flex my design muscles and execute. When designing new collateral, I took static vector illustrations and animated them for subtle impact. These animations add visual interest to PPT presentations and Panda Doc proposals.
Project Partners & Acknowledgements:
I can’t gush enough about the brilliant project partners I had helping to bring the new Clinicient brand to life. I would like to give a big shout-out Team Studio for Web Design and Secret Stache for Web Development.